As a person who enjoys reading about the latest entertainment, sports, technology, cooking and fashion news, the newspaper I will create will cover such topics. \u00a0I will name the newspaper \u201cThe NY Hot Spot\u201d. \u00a0The reason for the name is because as a New Yorker, I live in a city that is very diverse and rich in culture. \u00a0 Because New York is known for its\u00a0theatres, cinemas, shopping centers, sports and electronic billboards, it is one of those places that make New York a city that never sleeps. \u00a0There\u2019s so much to do like go see a sports game, go to the Apple Store and so forth. Hence, there is a\u00a0variety of local fun spots to go to and just have a great time. \u00a0Therefore, my newspaper will keep New Yorkers up to date with what\u2019s hot and what\u2019s trending. \u00a0Thus, my aim audience will range from the ages of 18-35 and focus on both genders likes and wants. \u00a0This newspaper will be weekly, summarizing the latest events and news that have\/will occur. \u00a0I would seek advertisements from local small businesses as well as name brand businesses. The advertisements that will be featured on the newspaper should be\u00a0a nice blend of the small as well as big businesses.<\/p>\n
The city that we know as New York City is one of the most exciting and vibrant cities in the world. New York is known for its district of finance, entertainment, museums, sports, blend of culture and much more.\u00a0 The reason for its attraction is because of its mixture of rich culture and historical sites.\u00a0 New York\u2019s population consists of people from all over the world.\u00a0 Because New York City is called \u201cthe city that never sleeps\u201d it is one of the world\u2019s main tourist attraction\u2019s to visit. \u00a0Therefore people who live or visit New York will discover that there is a variety of activities and places to go to whilst in New York. \u00a0\u00a0New York has many iconic landmarks, including the Empire State Building and the Statue of Liberty, just to name a few.\u00a0 The famous and best baseball teams can be found here in New York.\u00a0 We have the New York Yankees and the New York Mets, which I am a fan of.\u00a0 Want to see a game? We have the reigning super bowl champs the NY Giants, the NY Jets, the NY Knicks and NJ Nets, the NY Rangers and Islanders.\u00a0 Want to tour New York? There are places to visit such as the Freedom tower memorial, New York Stock Exchange or the Bronx Zoo.<\/p>\n
This type of information will be informed to our readers.\u00a0 We will write columns for sports stats and articles for local events occurring in New York.\u00a0 As a reader, I prefer to read articles on the latest trends and happenings.\u00a0 However, I prefer if the columnist\/writer isn\u2019t biased on certain topics.\u00a0 NY Hot Spot will only be responsible for reporting on what is occurring.\u00a0 Thus we will try to deviate from being a biased newspaper, and only report in on the facts, for the most part. \u00a0We want our reader’s to trust the information we publish and report on the newspaper. \u00a0We don’t want them to feel as though we are falsifying our information, like some newspapers or magazines for that matter.<\/p>\n
Now the newspaper I will create will start off 20pages.\u00a0\u00a0 The pages will be in color.\u00a0\u00a0 The reason I prefer color instead of black and white is that color has a tendency to pop out and catch the attention of the intended reader.\u00a0 Black and white pages, I feel, can be bland at times.\u00a0 Purchasing color print pages can be quite expensive, however the funds that will be used to cover the expenditures will come from advertisement, which will be discussed later on.\u00a0 The newspaper will be published weekly and will discuss events that will occur and is occurring at the moment.\u00a0 \u00a0The cover of the newspaper will also have an appealing photo or drawing.\u00a0 Our writers will consist of individuals who have a good understanding about a specific subject in their background.\u00a0 \u00a0For instance, one of the writers loves to go to the hottest clubs in New York.\u00a0 I myself don\u2019t really know which clubs are popular and nice. So this is when our expert party person comes in and dishes out where the hot spots are.<\/p>\n
The newspaper will be directed mostly towards New Yorkers, female and male ages 18-35.\u00a0 The reason for this particular audience is because there is a lot of activity going on in New York and many young people are eager to go and have a great time in New York.\u00a0 Despite the other age groups, example 35-60 who also like to go out and have a great time, young people tend to blow off more cash on anything really.\u00a0 Young people have a tendency to want to be in with the crowd and know what the new trends are.\u00a0 NY Hot Spot will keep them up to date with the latest trends and events.\u00a0 Now the featured content will have articles that will give feedback or reviews on broadways shows to go see, such as the Radio City Christmas Spectacular show or Spiderman for example<\/p>\n
There will be a section for gamers on the latest games coming out as well as reviews on different Anime.\u00a0 Games and Anime are huge hits for males as well as for some females too.\u00a0 Since the NY Hot Spot is for both genders, there will be a nice blend of topics for our readers to view.\u00a0 We will also show listings of newly released movies and music that have been released.\u00a0 Included in the newspaper will be a page for a delicious recipe for our audience to try at home.\u00a0 There will also be 4-5 pages covering celebrity news.\u00a0 \u00a0There will be a section covering an interview, conducted by one of our writers, regarding selected business owners or community public relations spokesperson.\u00a0 This interview will highlight the business and events that is\/will take place.<\/p>\n
Now the shopping in New York City is one of the best places in the world.\u00a0 There\u2019s also tons of stores to go to such as Century 21 or the Apple store. \u00a0\u00a0There are tons of flea markets to fifth avenue boutiques.\u00a0 There\u2019s so many stores fitted for every style and budget.\u00a0 There\u2019s antique shops, mobile stores, furniture stores, there\u2019s just so much stores you can go to, just to get a specific item.\u00a0 For example, there\u2019s comic stores and spas to go to.\u00a0 Paris is the home for fashion, but New York also brings in top designer labels from all around the world.\u00a0 For instance, Chanel, Christian Louboutin, Micheal Kors, Armani Exchange and etc.\u00a0 Thus, the NY Hot Spot will also relay the latest fashion and trends for both genders.<\/p>\n
There will be a section included for freebies or coupons for some of these stores.\u00a0 People like free stuff and try to look for bargain deals, so that\u2019s why I feel this section will be appealing to the readers.\u00a0 Doing research, making calls and asking what\u2019s happening in the community will be the key point in finding out about bargain deals and freebies. We will make it easier to get these deals or sales for our readers.\u00a0 Who wouldn\u2019t be happy if somebody else found all the great deals and sales?<\/p>\n
A two page comic, games and puzzle section will be added to the newspaper.\u00a0 Entertainment such as reading jokes or playing games is always fun, in my opinion.\u00a0 There will also be a page that will include our reader\u2019s questions with answers on life, beauty and etc.\u00a0 We will have a section that will be posted which will include funny or serious stories that have occurred to individuals.\u00a0 \u00a0We want to make a newspaper that will for the people, by the people.\u00a0 We want to relate to our audience well.<\/p>\n
The New York Hot Spot will advertise the many places to go and grab a bite.\u00a0 Because New York has a population made up of many people from around the world, there is a variety of rich cultural foods found here in New York.\u00a0 We will list places to go eat that will include all types of foods, such as Spanish, Japanese, Chinese, soul food and etc.\u00a0 There will be options with everything from fine dining to street vendors that will be sure to indulge the reader\u2019s taste buds with modern and traditional food.\u00a0 We will also list a few spots of some of New York\u2019s amazing bars to stop at.<\/p>\n
The expenditure\u2019s for this newspaper will be pricey, hence that is where advertisements come in to play.\u00a0\u00a0 The New York Hot Spot will have about 9 pages of advertisements.\u00a0 This should help raise the needed funds by the selling ads of different companies. The newspaper will have to either raise the ad prices or add more pages to the publication to compensate for a much higher distribution. Both of these factors will be considered when the publication of the newspaper begins. Because newsprint can be quite expensive a few ads can literally pay for an additional pages, which in return will offer more advertising and content space.\u00a0 The first few issues will run a few pages. which will be the starting in observing how well the newspaper sells for the first couple of weeks.\u00a0 It\u2019s better to start with a smaller newspaper and see if it turns out successful.\u00a0 If so then a larger issue will then come about.<\/p>\n
Selling advertisements is the best way to get funds. Newspapers are paid for by the advertisers.\u00a0 Hence, newspapers make money on each issue from the advertising.\u00a0 Different companies\/advertisers will be contacted and explained that by purchasing an ad for the newspaper they are contributing to the community by helping us reach the community, and they in return are reaching out to the community.\u00a0 It is a win\/win situation; we are advertising their ads, they in return are getting the marketing and publicity for their business or services through our newspaper.<\/p>\n
By collaborating with these businesses we will build more solid relationships with the business and its owners by partnering with them.\u00a0 Also newspapers and other magazines have ads in them, so we should also have ads in our newspaper as well. \u00a0People expect ads in newspapers and so we will provide them with different ads.<\/p>\n
By having these ads from these businesses this will increases our paper\u2019s credibility and circulation potential. Most businesses who decide to advertise for our newspaper might also carry our newspaper.\u00a0 Therefore, the more marketing we do for our newspaper, the more popular we can get when people remember who we are.\u00a0 We might even get referrals from the owners of business when they see how great our strategic marketing skills are.<\/p>\n
Finally, in closing the NY Hot Spot\u2019s goal is to try to reach out to as many young adults as possible.\u00a0 The main reason the newspaper will be formatted this way, is because as a business major, I understand how the market and how marketing works. I choose to name a few of my interest as topics, just because I am the newspapers creator and also I know what most people like.\u00a0 Moreover, things will probably change, especially if new ideas are brought to the table. The design for the logo would have a nice color and font, which will make it recognizable to our customers. \u00a0I also understand it\u2019s important to speak with others in our society, in order to learn how our society operates. Getting information will dictate on what subjects to cover, then relaying this information to our society.\u00a0 We should understand what it is our society likes and wants to hear; people like to be kept up-to-date.\u00a0 Because we live in a consumer society, I feel people would especially like to know what is the latest gadgets, items, shows, businesses, services and etc.\u00a0 This will enable our newspaper to get the information and inform our readers on what is occurring here in New York. \u00a0If people want to know what is hot, then they can come and read the NY Hot Spot to get all the valuable information we offer.<\/p>\n","protected":false},"excerpt":{"rendered":"
As a person who enjoys reading about the latest entertainment, sports, technology, cooking and fashion news, the newspaper I will create will cover such topics. \u00a0I will name the newspaper \u201cThe NY Hot Spot\u201d. \u00a0The reason for the name is because as a New Yorker, I live in a city that is very diverse and … <\/p>\n