assignment #2

Advertisement is an essential part of a newspaper. It has the ability to get to numerous amounts of people. Newspapers frequently have a section that advertises different kinds of products and services. There are corporate parts that usually involve vast production such as phone, automobiles, computers, and fast food restaurants. The New York Times is a huge example of this. The New York Times typically advertises large corporations. Yet, El Diario advertises small commerce, technology, and products that can produce to the Hispanic community. This means that more of advertisement is in Spanish, in order to focus on ethic groups. Also, the Wall Street Journal draws more businesses and economics. Consequently, the New York Times is broader and aims for a larger group of people.  Hence, advertisements are an enormous portion of newspapers. This implies that it has the ability to communicate to different types of ethic groups, social media, and businesses quickly.

The Wall Street Journal has an importance on business and economic news. Their organization involves the following companies such as Barron’s, Marketwatch, and All Things Digital. Some of their ads relate to its aim for the newspaper. It’s a great way to demonstrate the kinds business they operate with.   When I was researching, I realized that an online ad vs. the printed ads wasn’t different. After I went to visit the Wall Street Journal website, the ads were distracting and diverting the whole purpose to visit the website. Some of the ads were like Phone carriers, for instance AT&T, or T-Mobile. I do understand that most of as is to generate income. That’s the whole purpose to have ads is to promote money. Which goes to the point of economics is about promoting products to get backmoney. So this implies that ads would get the attention from the news and make reader spend more time on buying.

Therefore, the company gets a win situation for getting a profit of business. On the other hand, the printed news newspaper is different. The ads that are place inside the articles are near the right or left side of the article. This means that the attention of the ads is not taken away for the news. It might encourage the reader to take a glance, but doesn’t make a huge distraction.

El Diario is a newspaper that has a source for news and information. This newspaper is accessible in both online and print. This newspaper is more for Hispanics in the New York locations. It is categorized by having advertisement portions involving automotive, real estate, family, and employment. It is similar to the Wall Street Journal. Most of these ads are in Spanish and for the ones who are online is translated to both English and Spanish. The advertisement is more into marketing strategies to promote money.   I think the marketing is to focus on local news compare to internationals news.   Some of the advertisement seems to be concern on beauty, sports, and entertainment. I also witness some of the ads were distracting, similar to the Wall Street Journal.   It just seemed to me that everything is about producing a profit. I think society has made people who are delivering the news, forget about the reason why the news exist. I think that advertisement is great way to market a business, but should not take the focus on the main issue.

Yet, the New York Times produce ads that can deliver communication to areas of minority, urban and youth, and the multicultural markets. It has a variance of a little of everything for everyone. This means that the ads are not distracting. Its ads is to market a person health, finance, and education. The New York Times have ads to suggest better ways to fix a person retirement plan. This is very helpful for people to have their family be aware or improving their economics status. I think ads should allow people to be inform of what is going on inside a community. This can help newspaper increase their market sell, either on print ads and online ads. Newspapers should let their readers learn something new about themselves first. I agree with this because people can always buy a product, but what is the main reason that he or she is buying the product in the first place. The answer is to find out better information for the client.

Overall, the culture of each newspaper is separated by mainstream news and traditional news. The Wall Street Journal was more about corporate, business, technology, and economic news. This newspaper was focus on providing people information about revenue and business. El Diario was more about ethic culture. This newspaper was about generating an audience that was focus on ethic culture and its own Spanish heritage. Lastly the New York Times, had a traditional approach of news, but had ethic way of bringing the news too. Therefore, news is way to market a product and to help learn news ideas for the customers.

Cites:
http://online.wsj.com/home-page
The Wall Street Journal. fhttp://online.wsj.com/home-page
www.nytimes.com/pages/business/
El Diario. (n.d.). El Diario NY- Las Últimas Noticias en Español desde Nueva York. Rehttp://www.eldiariony.com/