Advertisements in newspapers are still to this day one of the most effective ways to reach out to a large group of people. In all major newspapers here in the city some of the main things that tend to be advertised are cars, dining & entertainment, home improvement, shopping, and more things like services. The NY Post is an example of a newspaper that advertises these things. When comparing big news papers like NY Post to an ethnic newspaper like El Diario or India Times you come to learn that with ethnic newspapers they tend to advertise more to their ethnic community. Being that El Diario is an ethnic newspaper it doesn’t advertise as much as the NY Post does. That’s what makes ethnic newspapers attract a certain audience, in this case it is people who understand and can fluently read Spanish. India Times is also another newspaper that is more ethnic and when looking at their advertisements they can be similar to El Diaro because they tend to advertise more to their people. One Ad that interested me was their shopping ad, and it was about some store called “Top Shop”. Although the newspaper is in English the ads they have tend to attract their people of India. All newspapers have a section where they advertise it is a way of reaching out to the people in order to maximize sales for companies but they way they all advertise and what is advertised tends to change from one newspaper to the other.
Bibliography:
http://www.indiatimes.com/news/
http://nypost.com/
http://www.impremedia.net/eldiario/advertise.php
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