Assignment 2

Advertisements in newspapers still are one of the most effective ways for big companies and corporations to attract attention in order to flourish and become successful. Something that television, internet, radio, and social networks all have in common is that they all offer new choices for advertising, but newspapers still firmly remain the most effective way to reach a local audience. In order for a newspaper ad to be impressive toward a reader, the ad and what it can offer, as well ia show it can benefit people should be clear. Advertisements in newspapers are still to this day one of the most sufficient ways to reach out to a large group of people since it is the most common way that people receive their local news, all the way from purchasing newspapers from a local store or it being delivered to their front lawn. In all major newspapers, especially ones that localize in the city, ads mainly consist of car advertisements, dining & entertainment, home improvement, shopping, and more things like services. The New York Post is an example of a newspaper that advertises all of the above, giving local news of the city and tri state area, as well as incorporating large, as well as small, ads.

When comparing big newspapers like NY Post to an ethnic newspaper like El Diario or India Times, you realize that ethnic newspapers lead toward advertisements about their ethnic communities. Being that El Diario is an ethnic newspaper it does not advertise as much as the New York Post does. . All newspapers are created to attract different audiences, targeting what they believe will sell to the people they are aiming to target. That’s what makes ethnic newspapers attract a certain audience, in this case it is for people who fluently understand and read Spanish. By understanding the advertisements of another newspaper, the India Times, it is clear that it also another example of an ethnic newspaper, seeing that it places ads similarly to El Diaro because they advertise more to the people of their culture. One Ad that stood out to me was at shopping ad for a store called “Top Shop”. Although the newspaper is in English the ads they have tend to attract their people of India, all newspapers have certain sections where they advertise in a way to reach out to all people in order to maximize sales for their companies, even though the way the advertisements and what is advertised may vary from one newspaper to another.

The New York Post is not an average newspaper, for in New York City there are many ethnicities and cultures that blend together to create its diversity, which is why the paper is not an ethnic paper because it will target a small amount of people. The New York Post is a newspaper that advertises to a large scale audience, not specific to any kind of person, only reporting the news and happenings occurring within the area, its popularity gained from its ranges of sections and topics that it covers, from news to entertainment, as well as large scale advertisements. They make sure that the ads they list are clear and interest the consumer. Big businesses and corporations usually take up large ads in popular newspapers, such as the New York Post, advertisements being purchased by large cell phone companies, shopping stores, restaurants for dining, celebrities for entertainment, and many more. The advertisements offer new deals every season and time of year, include bright colors and big letters to catch people’s attention. In the New York Post all of the ads take up about the whole page, this way the readers of the newspaper don’t miss out on what is being advertised. The convenience of all the ads being placed in one area is so that people don’t miss the various of advertisements perhaps targeting what they may need, supplied from wellknown companies like cell phone companies or shopping centers. These companies are usually popular, such as Macy’s that offers more than just a variety of goods and services, constantly offering different promotions to compete with other rising companies. The New York Post is a newspaper primarily created for New Yorkers who are interested in knowing what is occurring in the tristate area, varying from topics that include, the news, business, sports, as well as shopping and entertainment.

El Diario is an ethnic newspaper created from a main audience targeting Hispanic people or those who are interested in the Spanish community. The newspaper is in Spanish, primarily created for those fluent in the language, keeping it more ethnic since it is in a different language. The difference between El Diario and the New York Post is that El Diaro specifically advertises companies or brands that interest the Hispanic community. The newspaper also advertises in a range of colors and big bright letters that stand out in order to attract people, but uses companies mainly used by Hispanic people, a popular food brand using large advertisements being Goya. Goya is a well-known food company that offers Spanish seasonings, Spanish flavored rice, beans, and many other known Hispanic specialties, as advertised in El Diario.This is one of the things that make the advertisements cultural, using something that those people want and creating an ad for it. El Diario also allows readers to be connected to their country and know things going on in the Spanish community, talking and advertising for fashion, healthcare services, real estate, and lawyers for those injured and are not able to speak English. El Diario is an ethnic newspaper that mainly targets one specific audience, such as Hispanic people, advertising to an audience with things that will interest as well as benefit them, which is what makes them one of the many ethnic newspapers out in the world.

India Times is another ethnic newspaper that advertises and reports news just like many other newspapers, but what is unique about this newspaper company is that they it is written in English for the Indian community. The India Times advertises shopping to attract the Indian community to follow trends. The clothes that were advertised are outfits Indians usually wear, which makes it cultural and shows us how this newspaper advertises mainly to their people. It even advertises to wealthier people who have a high class taste for luxury and more expensive clothing, showing expensive clothes and jewelry. India Times also advertises cellphones from different cellphone companies, including large companies such as Samsung and Nokia, which are advertised in Indian currency even though it is written in English. This newspaper also includes lifestyle and health advertisements, showing the good deals in prices they have. Some of their ads are also cultural, keeping the interest of the Indian community. There are also few advertisements that do not just target the Indian people and community, but those few were cell phone ads, as well as health and lifestyle ads.

In conclusion no matter what kind of newspaper anyone is reading whether it tends to be an ethnic newspaper or a newspaper for the city advertisements are a very important factor. Advertisements help big companies and corporations with getting their sales up and they can target different groups of people. Something learned from these three newspapers was that in the NY Post they tend to advertise big companies like Macy’s and the luxury, clothes, watches, jewelry and more they have to offer. These ads target people with a higher income and interest in luxury things, although they have some good sales sometimes the majority of things sold at Macys can be a bit pricey. El Diario and India Times are two other more ethnic newspapers unlike the NY Post these newspapers tend to advertise to a target audience with things involving their culture and what would interest them. Advertisements are important in any type of newspaper and looks like the effectiveness of these ads wont change because it still is one of the most successful ways to reach people everyday.

 

Bibliography:

India times – http://shopping.indiatimes.com/
El Diario – http://www.eldiariony.com/

 

NY Post – http://nypost.com/

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