Abstract #2

Everyone talks about the technological advances and its contribution to media. But there are few comments about advertising and how it manages the world’s economy. “Advertising, is the activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media- it is Marketing goods or services for sale through impersonal media, such as radio or television.’’ Since its advent, advertising have grown in a impacting way, resulting in incalculable profits for many corporations, which are market’s leaders. TV. Networks, newspapers and corporations began to bound to allure buyers and / or demographic audiences through ads. For example, Law Firms, Doctors, At&t, corporations Such as P&G, Target and Macy’s have built their empire through advertising either in printing press, newspaper or television. For this, I decided to analyze three different newspapers; Diario de Mexico,, The Jersey Journal and The New York Post- three newspapers that advertise for corporations’ goods through an outgoing process of different languages according to the intended audience. This newspapers also share common characteristics in the advertising format through classifieds. This essay will provide a brief analysis of classifieds and advertising in printing press.









Broadcasting, Cable, The Internet and Beyond: An Introduction to Modern Electronic Media” 7th Edition  By: Joseph R. Dominick, Fritz Messere


  1. This sounds good – maybe also try to discuss how the newspapers evaluate whether or not their advertising is working?

    1. Thank you professor- I am working for a good content to support my argument about advertising and its strategies to do marketing in the era of technological advances and the decrease of readership.

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